Do You Need an ISBN?

The ISBN (International Standard Book Number) is your book’s identification number or fingerprint. It is a 13-digit number, not a bar code. ISBN information is embedded in the bar codes on the backs of books. All book databases use the … Continue reading

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Do I Need Facebook in Addition to My Website?

Whether you’re marketing a business or a book, if you have to ask the question posed above, the answer is probably “no.” I know, your friends have told you that half the world is on Facebook so you should be, … Continue reading

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Getting Visitors to Your Website

A website’s mere existence does not guarantee visitors. Promote your site and people may come. Print your web address on your business cards, letterhead, product information sheets, and press releases. That will get you a few visitors, but, let’s face … Continue reading

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Every Author Needs an eReader

We’ve had calls from a number of authors who are interested in turning a print book into an eBook. It makes sense, of course, with the growing segment of the population that’s reading eBooks these days. The problem is that … Continue reading

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5 Ways Plain Writing Helps You, Your Book and Your Business

Plain language is the law. And it’s not a moment too soon. For years, I have been preaching clarity in writing to author clients and in business writing classes. Now, someone finally gets it, and that’s President Barack Obama. In … Continue reading

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